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IBM

See how IBM uses VidMob to produce creative that brings the power of technology to today’s social audiences.

IBM - World of Watson

IBM wanted to generate awareness for Watson during March Madness by focusing their advertising efforts on Snapchat’s Live Stories and Discover channels. VidMob’s Snap expert transformed three pieces of horizontal promotional videos into four captivating Snap Ads with a pared-down, more direct message to get audiences excited about a future with Watson.

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IBM - Rookie

In order to connect with audiences on Snapchat, IBM needed to reimagine their horizontal creative for the fast-paced, vertical environment of Stories. IBM turned to VidMob to engage audiences with conversational copy that pulled viewers in, boiled the message to its essentials, and showcase prominent branding throughout for higher impact on brand lift.

 

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IBM - Watson

IBM had a series of tongue-and-cheek horizontal commercials they wanted to strategically test for resonance on a more playful and humor-centric platform like Snapchat. VidMob produced three cuts of each ad in a matter of days, translating the original videos seamlessly into the vertical environment to drive consideration amongst new audience segments.

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IBM - Neo

IBM looked to pare down their long-form content into engaging explainer resources and brand stories for the digital space. VidMob created 30-second cuts of each video to bring the heart of IBM’s story into the spotlight for online audiences that are short on time.

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