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Michael Kors Finds the Right Fit with VidMob

Michael Kors Access Smartwatch - Instagram Stories

This past summer, Michael Kors wanted to be one of the first brands to make a splash on Instagram Stories. The catch? They only had a single 16:9, 30s spot to run. Within 3 days, VidMob produced eight unique vertical video ads that leaned into different brand and product narratives. As a result, Michael Kors saw a 10x lift in brand favorability and 4X lift in ad recall from this campaign.

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