This past summer, Michael Kors wanted to be one of the first brands to make a splash on Instagram Stories. The catch? They only had a single 16:9, 30s spot to run. Within 3 days, VidMob produced eight unique vertical video ads that leaned into different brand and product narratives. As a result, Michael Kors saw a 10x lift in brand favorability and 4X lift in ad recall from this campaign.