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Serving Up Social Video

Feast your eyes on how these restaurant chains use VidMob to attract hungry audiences.

Pizza Hut

Celebrating 60 years in business, Pizza Hut wanted to remind audiences on Facebook that there’s still no one that out-pizzas the Hut. Using a collection of horizontal TV ads and other branding assets, VidMob designed In-Feed and Carousel ad units that leaned into new narratives and manipulated original visuals to develop seven completely custom video ads that marked the restaurant’s major milestone.

 

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Sonic

In a push to get late-night customers to sample their shakes and slushies, Sonic planned to release a limited time discount on frozen drinks after 8pm. To raise awareness leading up to launch, VidMob produced two seriously sweet Snap Ads that both created hype amongst late-night foodies and announced when Snapchatters could finally Sip the Night Away.

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White Castle

White Castle had a couple of bright and bubbly stop-motion assets that they wanted to run on Snapchat to promote their limited-time seafood menu. VidMob’s Snapchat experts created new versions with bold copy and an energized full-screen experience that drove viewers to swing by White Castle to sample the new fare.

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Arby’s

Masters of Meatcraft®, Arby’s hoped to make mouths water over their latest city-inspired sandwiches. Arby’s turned to VidMob to recreate horizontal TV spots for both Facebook in-feed and Instagram Stories. Using strategically placed captions and appetizing visual emphasis, Arby’s told a satisfying story that helped draw in new diners.

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Subway

Global sandwich chain, Subway, came to VidMob with an idea for a promotional campaign they wanted to launch across both English- and French-speaking Snapchat audiences. The catch? They only had a horizontal TV ad to run and needed something in time for the fast-approaching holiday season. Overnight, VidMob delivered two custom video assets featuring eye-catching copy and festive motion graphics that persuaded food-lovers to make merry with Subway.

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Tim Hortons

Canada’s largest fast-food restaurant, Tim Hortons, wanted to toast to summer by promoting their selection of ice cold drinks from their beverage menu. Using an original horizontal commercial, VidMob delivered two new social-ready vertical video assets to remind audiences on Snapchat to cool down and unwind with a refreshing iced coffee from Tim Hortons.

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Wendy’s

Wendy’s wanted to experiment with underperforming social assets in order to quickly launch a test-and-learn campaign promoting their NCAA sponsorship. They turned to VidMob to experiment with new narrative arcs, cut the creative fat, and lead with arresting visuals. The result was a handful of vertical videos that captured the attention of both sports fans and foodies on Snapchat.

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