VidMob is a creative technology platform that connects brands with a global network of expert creative talent to produce, analyze and optimize mobile video. We conducted a multi-market study of Gen Z and Millennial consumers to understand their motivations, attitudes and usage of social video. Findings yield actionable creative insights for brand marketers looking to connect with young audiences.
VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds in the UK between May 14 through May 23, 2018 about their media consumption and digital advertising preference. Similar surveys were conducted in the US, Germany and the Netherlands.