VidMob is a creative technology platform that connects brands with a global network of expert creative talent to produce, analyze and optimize mobile video. We conducted a multi-market study of Gen Z and Millennial consumers to understand their motivations, attitudes and usage of social video. Findings yield actionable creative insights for brand marketers looking to connect with young audiences.
VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds in the U.S. between May 14 through May 23, 2018 about their media consumption and digital advertising preference. Similar surveys were conducted in the UK, Netherlands and Germany.
On how to break down audience behavior and video ad performance, check out Pixability's third annual report on the state of digital video.