Create & Run Audience Filters on Snapchat

You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most prolifically with the changing seasons, big holidays, or by city and location. They’re part of what makes Snapchat a standout social media platform and are iconic of the Snap experience, allowing users an additional layer of personalization and play in their day-to-day communications.

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Previously, brands could tap into this play by creating Geofilters, accessible by Snapchatters in a fenced location. Now, Snapchat has expanded their targeting capabilities, allowing brands to create filters tailored to a specific audience no matter their location—which is huge. Now, brands can guarantee their message is seen only by their intended audience. Win!

So how do you get your Snapchat audience to start snapping with your filter? Well, first you’ll need to create one. (If you have something designed and ready to rock, skip ahead to the “Deploy Your Filter on Snapchat with VidMob”)

Connect with One of VidMob’s Snapchat Specialists

Snapchat named us a Creative Partner because they trust in the quality of work our creators consistently produce. Our Snapchat specialists can design your custom filter in a matter of days—or even hours if you’ve got a particularly tight deadline.

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Already have a few assets you think could work? Send it to one of our creators for the finishing touches so it’s approve-ready in a flash.

Deploy Your Filter on Snapchat with VidMob

Ready for Snapchatters to start playing with your filter? Head over to our Snapchat Manager to launch your new filter into the Snapchat ether. From there, you can track your filter’s performance and compare it to others within your larger media strategy—making adjustments to budget as necessary.

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It’s that simple. Let VidMob be your one-stop shop for creating and running timely, magnetic filters your fans will love to snap.

VidMob Is a HubSpot Connect Certified Partner!

It should be no surprise that video has become a core focus of every marketer’s agenda. Our primary goal here at VidMob is to help marketers succeed in this video-first environment, and we do this by connecting them with a global network of expert editors, animators, and motion graphics designers that can help solve for all video needs.

One of our core beliefs is that if we make video creation easy and affordable, marketers will produce more of it. And as we embark on our mission to help marketers with video across the globe, aligning ourselves with the right partners becomes even more important.

This is why we are thrilled to announce that VidMob has become a HubSpot Connect Certified Partner.

HubSpot develops inbound marketing software that allows businesses to transform the way that they market online. With video traffic expected to account for 80% of all consumer Internet traffic by 2019, the need for powerful video creation tools is paramount. Our integration enables HubSpot customers to (1) work with their existing assets to produce video content, and (2) publish video assets they’ve created on VidMob to their HubSpot accounts. This flexibility gives HubSpot marketers an opportunity to launch and optimize their video marketing campaigns at remarkable scale.

We look forward to partnering with HubSpot and helping their customers succeed with video! Check it out here to learn more.

VidMob Wins Instagram Innovation Award

instagram-innovatin-award-vidmobThis summer, while the team was adventuring in Cannes, we received the exciting news that VidMob was awarded the Instagram Stories Partner Innovation Award for our work with Michael Kors.

We helped connect Michael Kors to a curated pool of Instagram video experts to produce a suite of video assets in just a few days.

Here’s how Michael Kors used VidMob to make it all happen:

The Mission

To herald the debut of their new line of smartwatches, Michael Kors set out to create a breakthrough campaign on Instagram Stories. An insights driven brand, Michael Kors wanted to find out which video creative would resonate most with their fans. They brought on VidMob to develop and optimize a suite of vertical videos which delivered off the charts results and actionable learnings…all in a matter of 3 days.

The Goods: 22 video assets produced in 3 days.

Before:

After: The Winning Lineup

1) The 2-second Cut:

2) The 8-second Cut:

3) The 15-second Cut:

The Win

– 10x lift in Brand Favorability
– 4x lift in Brand Recall

Source: Facebook Brand Lift Study

Lastly, many thanks to Michael Kors for choosing to work with us. And many thanks, as well, to VidMob editors Dana Meaux and Vladimir Khodakovsky, who both helped bring this project to life! We are so honored to be an Instagram Marketing Partner, allowing brands like Michael Kors to find creative minds like Dana and Vladimir.

 

Exciting Update: New Partnership with Vimeo!

Vimeo just launched a new partnership program, Vimeo Integration Partners (VIP), that now allows brands to better utilize the power of video through their platform. And we are incredibly proud and honored to be amongst this limited launch group of VIPs.

But more importantly, what does this new partnership mean for you, our users?

We’re happy you asked.


This video was edited by VidMob editor Jorge Leitao. Hire Jorge here!

3 Ways this Benefits Our Users

With this new VIP status, our app users now have more flexibility and seamless interaction with their Vimeo accounts. And we have three solid reasons for why this partnership is going to make Vimeo users pretty happy:

1)   Access: Users can now locate any of their Vimeo account videos directly through VidMob. It’s as easy as scrolling to your “Vimeo” folder during media selection and choosing which clips you want for your project.

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 2)   Storage: Our phones have a rather limited storage space, and video can eat up a lot of that precious real estate. But if you make a habit of storing your video clips on Vimeo (where storage is essentially endless!) you can access them just as easily through VidMob.

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3)   Share: No need to download your video before posting it to Vimeo—with our direct share feature, you can send your finished VidMob video to Vimeo in one click.

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We’d like to thank Vimeo for their continued support in helping make the VidMob experience as seamless as possible. And we hope that our users are just as excited as we are about this new partnership and the resulting new integration features!

To create a VidMob video with your Vimeo account, download the app today. And don’t forget to follow us on Facebook, Twitter, and Instagram for the latest platform updates!