Wrap Your Head around the Holidays

With Labor Day in the rearview mirror, it’s time to start plotting your holiday campaigns. We’ve put together a list of creative ideas to help you build an arsenal of amazing videos that will keep your brand top of mind all season long.

The singular “hero” ad is an obsolete concept because consumers are bombarded daily with ads and editorial content. Your hero ad may stand out, but it will be quickly forgotten. The way to stay relevant is to stay in the conversation with a steady flow of great video. VidMob is here to help.

Work with What You’ve Got

No need to reinvent the wheel. Gather together your top-performing ads and we’ll help bring them up to speed for the season.

[Did you know? Videos can be made from stills. A little motion can have great emotional impact.]

Deck the Ads with Boughs of Holly

Decorate your super-star ads—from product shots to popular UCG content—with blinking lights, bows, ribbons, or (as the song goes) boughs of holly.

Letters to Santa

Take your stills and freshen them up with festive, handwritten copy that writes in over your top-performing product shots. “Dear Santa, all I want for Christmas is…

Unwrap Ads

Tap into the element of surprise this season by “wrapping” a special message in a cinemagraph. Try crinkling holiday paper or a swaying red ribbon to tempt users to swipe up and “unwrap” the ad. Inside, they can receive anything from a special dancing image, holiday greeting, or a decorated discount.

[sidebar: If you’re down with the idea that you need a lot of video and want information about our Holiday Video Packages, drop us a line at info@vidmob.com]

Everything’s Better with an Ugly Sweater

Nothing says “the holidays” quite like an ugly sweater. With a touch of motion, you can slip on an ugly sweater overlay onto product shots, employee photos, or happy customer testimonials for a good laugh and lighthearted brand expression.

Animated Logo Wishes Happy Holidays

Everyone has a logo. And the ways you can dress it up for the holidays are endless. Even if you have no idea what you want to do, one of our creators can help you come up with a clever, festive concept for getting your brand in the holiday spirit—think donning a Santa hat, wrapping it in a gift box, hanging it on a tree, or writing it in lights.

Add a Jingle

For platforms where sound-on is a key part of the user experience, adding holiday music to your ads is a great way to give them an added kick of festive energy.

12 Days of Ads

By using a combination of any of the above ideas, you can create a 12-day campaign in the spirit of the “Twelve Days of Christmas.” The campaign can center around anything: promotional discounts, your top-selling products, client testimonials, inspirational messages, gift-giving/donations, contests, wish lists—you name it.

Bonus points for setting it to the theme of the original song.

Black Friday / Cyber Monday / Giving Tuesday

Put a different spin on any of our ideas by tailoring it to one (or all!) of these big-sell holidays. We’ll help you create fast cuts to stay top of mind during these prime opportunities.

Quick-Create from Stock, UGC, or Easy Internal Shoots:

Eager to create something 100% fresh? Here are a few more ideas for creating on-the-fly:

Inspirational Thank You Videos

Spend a day with your team, recording a quick note on what they’re grateful for this year. We’ll touch it up with plenty of time to carve the Thanksgiving turkey.

Employees too busy to get on camera? Come up with a list of what’s good in the world that your company can get behind—use stock video, photos, and a VidMob editor to send out something that will remind us all of what to be grateful for.

Day-parted Stories or Ads

Share the experience in play-by-play fashion of how you prepare for a festive meal, strategize holiday shopping, or a walkthrough favorite holiday traditions. Share piecemeal to keep audiences engaged throughout the day. Our favorite idea? A step-by-step of a perfect Thanksgiving day—from putting the Turkey in the oven in the AM to feasting in the PM to family flag football to round out the night.

Geofilters

Rare (and lucky!) are the folks who don’t have to travel for the holidays. For the rest of us, creating traveler-friendly holiday greetings and geo-targeted video ads is a surefire way to pleasantly surprise travelers (and distract from mind-numbing traffic). Offer weekly holiday greetings by incorporating copy and/or imagery from quintessential local landmarks.

Feeling inspired? Great! Start any of the above projects today to get holiday-ready ads in no time. We’re so excited to see what you come up with.

Drop us a line at info@vidmob.com to brainstorm ideas and request more info about our Holiday Packages.

Create & Run Audience Filters on Snapchat

You’re likely familiar with the fun, captivating filters Snapchatters love to overlay on their selfies and snaps. These filters vary daily—most prolifically with the changing seasons, big holidays, or by city and location. They’re part of what makes Snapchat a standout social media platform and are iconic of the Snap experience, allowing users an additional layer of personalization and play in their day-to-day communications.

example-snap-audience-filter

Previously, brands could tap into this play by creating Geofilters, accessible by Snapchatters in a fenced location. Now, Snapchat has expanded their targeting capabilities, allowing brands to create filters tailored to a specific audience no matter their location—which is huge. Now, brands can guarantee their message is seen only by their intended audience. Win!

So how do you get your Snapchat audience to start snapping with your filter? Well, first you’ll need to create one. (If you have something designed and ready to rock, skip ahead to the “Deploy Your Filter on Snapchat with VidMob”)

Connect with One of VidMob’s Snapchat Specialists

Snapchat named us a Creative Partner because they trust in the quality of work our creators consistently produce. Our Snapchat specialists can design your custom filter in a matter of days—or even hours if you’ve got a particularly tight deadline.

create-snap-filters-vidmob

Already have a few assets you think could work? Send it to one of our creators for the finishing touches so it’s approve-ready in a flash.

Deploy Your Filter on Snapchat with VidMob

Ready for Snapchatters to start playing with your filter? Head over to our Snapchat Manager to launch your new filter into the Snapchat ether. From there, you can track your filter’s performance and compare it to others within your larger media strategy—making adjustments to budget as necessary.

snap-ad-manager

It’s that simple. Let VidMob be your one-stop shop for creating and running timely, magnetic filters your fans will love to snap.

3 Reasons to Publish Your Video from VidMob

Finished your VidMob video? Ready to share it with the world? Here’s are a few tips to making the most of our publishing features:

1) Don’t Limit Yourself to One Platform!

To-date, users can publish their completed videos directly to their Snapchat, YouTube, and Facebook Page or Ad accounts. We will be adding other platforms to this list in the near future. Have one you’d like us to prioritize? Drop us a reminder at support@vidmob.com.

2) Eliminate Unnecessary Downloading and Re-Uploading

By publishing directly through VidMob, you can eliminate the needless step of downloading from our platform only to re-upload to the publishing platform.

Instead, simply hit the share button in VidMob to get direct access to your top-performing channels. Not ready to publish right away? You can also save your video to your publishing platform for future access.

3) Track Your Stats & Optimize Performance

VidMob collects the performance data for all videos published via our platform—no matter where they live. Quickly monitor how each video resonates with your audience and easily refresh tired creative by sending it back into the VidMob marketplace for a new take.

Have questions or want more advice for publishing your videos through VidMob? Write to us at support@vidmob.com.