THE SHOT HEARD ROUND THE (MEDIA) WORLD

The news this week that Facebook is beginning to test mid-roll advertising in video content from publishers is potentially game-changing for people throughout the entire content creation ecosystem.

First and foremost, it shows a commitment on Facebook’s part to help publishers monetize the content that populates the social network and helps make it more sticky. Make no mistake about it—this is a big deal. As VidMob has helped more and more brands over the past year make content for the various channels available to them, the one consistent theme we’ve heard is that they have been stuck in a bind: Facebook is where they get views and engagement, but they could not monetize there. Instead, they publish it on their owned and operated properties, where they can control monetization but with the downside of comparatively little traffic. As such, most legacy brands adopted a wait-and-see stance, essentially dipping their toes in the Facebook content waters, publishing a few pieces here and there. But by and large, they focused their content on their O&O properties while waiting for Facebook to make a move.

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This opened the doors for new companies who had faith that Facebook would eventually open up content monetization to jump in with both feet and build enormous bulkheads. NowThis, BuzzFeed, and many others have built enormous value over the past few years through this strategy.

In the meantime, the lack of monetization opportunities has arguably held back the quality of content throughout the platform. Through this dampening effect, it has also helped sow the seeds for the much-discussed fake news problem. On the internet, all holes always get filled. And where quality content isn’t, other content is sure to flow.

Facebook’s announcement will likely have two impacts here. First, I’d expect it to lead to a general “rising of the tide,” as all content on the platform will get better. As an indirect, and perhaps unintended benefit, this will make some of the cheap, fake news less discoverable among its increasingly better competition, and thus less successful. It will also likely become harder to monetize bad content on Facebook. After all, mid-roll only monetizes if the audience is engaged enough to (a) make it to the middle, and (b) wants to see the rest of the content badly enough that they are willing to sit through a disruptive advertisement.

So who wins as a result of this change?

The short answer is everyone. Publishers now have an enormous opportunity in front of them. The largest audience ever assembled in the history of the world just became open for business, complete with all of the tools to foster propagation of engaging content, and the most sophisticated ad targeting technology ever built. If it sticks, it will be easier to monetize content on Facebook than anywhere else.

Facebook users also win because monetization will lead to greater content investment from publishers, which will lead to more diverse and better content. Want proof? Just look what’s happened to the quality of scripted cable television in the past decade as monetization opportunities for that content have expanded. It wasn’t long ago that most cable channels ran a bleak mix of reality shows, syndicated sitcoms, and library movies. Today, we are living in a golden age of scripted TV with shows like Mad Men, Breaking Bad, House of Cards, Mr. Robot, and many, many more. Certainly, the tide has risen there as it surely will on Facebook.

Advertisers and marketers win because they will have more engaged audiences and better content to integrate with as well as market their products and services—leading to higher return on investment. The data is incredibly clear that video advertising is simply much better than text and photos. Facebook offers incredibly powerful targeting tools that advertisers have used to great effect with static media and will now increasingly use with video.

And Facebook will clearly win, as better content leads to better experiences for its nearly two billion users—more engagement and, ultimately, expanded revenue opportunities.

But there is another audience that will benefit, too.

One that is closer to our hearts here at VidMob. Creators. Underlying all of this is the simple reality that making great content requires work. And as much as we like watching great content, the thing we like even more is watching good people get great jobs. So kudos to Facebook for beginning to experiment with publisher monetization. It’s a small change that we expect to ripple through the system with growing benefit to everyone involved.

Facebook is the most important media platform of our generation, and this move could be the key to becoming the largest video network ever assembled. Only time will tell.

3 Video Trends Your Brand Should Master

Need to get a handle on the most important video trends for 2017? We’ve gathered our top three that will take you farthest this year:

1) Forget Mobile-Friendly, Focus on Mobile-First

It used to be that the focus was ensuring your digital presence was (key word) complemented by a mobile-friendly one. That’s changing.

As more and more people replace their desktop use for mobile—from behaviors like social and search to purchase and discovery—you’ll want to make sure you’re keeping pace with how you design your video content to best cater to your audience.

2) Two Words: Vertical Video

There’s a reason why vertical is having a serious moment. If users are more likely to pick up their mobile phones than they are to crack open a laptop, then the content they experience needs to match that behavior. Because when it does, your message becomes that much stronger.

Snap Ads

Snapchat took the vertical video world by storm, catering to a use-case that took advantage of the fact that few social communications mirrored the way users actually hold their phone—cue the vertical video trend that has now ballooned into a communication standard.

Instagram Stories

To combat the uber-popularity of Snapchat’s Stories feature, Instagram quickly rolled out its very own copy-cat version. And while it varies little from Snapchat’s, it’s just as (if not more!) popular—and well worth creating content customized for this Instagram audience.

Facebook News Feed

With the launch of Facebook’s mobile app, the News Feed was re-designed with mobile in mind—for both desktop and mobile. It’s a narrow, vertically-focused, list-like appearance makes it super easy for a user to thumb or scroll through a mass of content. But what gets those thumbs to stop? An engaging video that eats up as much News Feed real estate as possible…and that’s vertical.

Pinterest

Not to be overshadowed by the likes of Facebook or Snapchat, Pinterest recently rolled out a selection of new video offerings to their advertisers. And, yep, you guessed it—vertical is big. Not only does it take up more feed real estate, but it also encourages users to give their undivided attention to your content.

Spotify

Spotify casually boasts a dedicated audience of 100 million active users that spends a whopping 110 minutes listening per day. That’s some serious face time. It’s no surprise that they, too, recently released a vertical video ad unit to help businesses reach this highly engaged group.

3) Get Comfortable with Cross-Platform

While platforms like Snapchat, Facebook, Instagram, and Pinterest all rely on vertical video to support their mobile-first experience, not all vertical video is or should be created the same. Each platform has unique audience experiences and expected aesthetics. That’s why having a cross-platform strategy in place is critical if you’re going to take advantage of the vertical video benefits. Not sure where to begin? Our VidMob experts are trained and vetted in each platform’s specs and best practices. So when you hire a VidMob creator, you know your video will be totally customized for the platform of your choice.

So, what are you waiting for? Start a project today!

3 Reasons to Publish Your Video from VidMob

Finished your VidMob video? Ready to share it with the world? Here’s are a few tips to making the most of our publishing features:

1) Don’t Limit Yourself to One Platform!

To-date, users can publish their completed videos directly to their Snapchat, YouTube, and Facebook Page or Ad accounts. We will be adding other platforms to this list in the near future. Have one you’d like us to prioritize? Drop us a reminder at support@vidmob.com.

2) Eliminate Unnecessary Downloading and Re-Uploading

By publishing directly through VidMob, you can eliminate the needless step of downloading from our platform only to re-upload to the publishing platform.

Instead, simply hit the share button in VidMob to get direct access to your top-performing channels. Not ready to publish right away? You can also save your video to your publishing platform for future access.

3) Track Your Stats & Optimize Performance

VidMob collects the performance data for all videos published via our platform—no matter where they live. Quickly monitor how each video resonates with your audience and easily refresh tired creative by sending it back into the VidMob marketplace for a new take.

Have questions or want more advice for publishing your videos through VidMob? Write to us at support@vidmob.com.

3 Reasons Why Your Business Needs Video in 2016

If you’ve started your new year with the resolve to improve your content marketing strategy with video then, congrats, you’re already headed in the right direction! But if you have yet to get started or perhaps need a bit more convincing, we’ve got three of this year’s top reasons for why 2016 needs to be the year of video for your business:

 1. The Internet Loves Video: Video is the magic solution to optimizing your site, your social posts, and your paid social advertising. Which means now, more than ever, is the time to use video if you want to reach your customers online and on social media. For proof, we’ll let the stats speak for themselves:

 – Sites with video on their homepage are 53 times more likely to get first page Google search rankings.
 – Facebook’s video algorithm favors native video over YouTube or other linked video—especially if it’s related to a trending topic.
– Users digest video content 60,000 times faster than text. Plus, they hang around on sites with video for a full two minutes longer than those without. Goodbye drop-off!

2. Video Is Eating the World: People love video. There’s just no getting around it. By 2017, video will account for 69% of all consumer internet traffic. And given Facebook’s new video algorithm for native video, it’s no wonder that, to quote Sheryl Sandberg:

“In just one year, the number of video posts per person on Facebook increased 75 percent globally and 94 percent in the U.S. Today, over 50 percent of people in the U.S. who come to Facebook daily watch at least one video per day, and globally, over 65 percent of Facebook video views occur on mobile.”

And that will likely keep on growing.

3. It’s the Best Bang for Your Buck: Given that consumers are more likely to engage with, digest, share, and/or make a purchase upon watching a video, it’s easy to see why 52% marketers around the world see video as the most effective type of content to spend your marketing dollars on.

Not sure where to start capturing the necessary footage you need to make 2016 the year of video? Check out this blog post here for tips on starting to generate that content without having to change your business’s routine. Then, download the VidMob app here to connect with talented video editors just waiting to transform that footage into powerful, effective marketing content.

Stats and quotes sourced from the following articles:
Mist MediaWPEKA | Entrepreneur |  OutBrain | My Customer | HubSpot | Virtuets | Adweek |

Storytelling: Why the Littlest Moments Matter

The letter, the telephone, the cell phone, video, photography—all of it invented for the same purpose: to share all of life’s best moments easier, faster, better. Why? Because, as humans, we’re storytellers, each and every one of us. Because, when we can’t be living out our experiences together, the urge to share them with our communities becomes that much greater. Because sharing our stories is how we bond. A good meal, a fun trip, a life milestone—they’re that much sweeter when enjoyed with others. And social sharing (our everyday storytelling) creates that community, excitement, education, understanding, and empathy that defines our collective human experience. It allows our individual histories to search out common ground with another’s.

To put it simply, sharing is a beautiful thing! Because it’s what makes the world go ‘round.

It’s also what makes social media so wildly popular. It’s a given to want to capture the moments that make up our life legends—the graduations, the anniversaries, the epic vacations. It’s why apps like Instagram, Twitter, and Facebook are so prominent. They all provide us with that outlet to weave the fabric of our individual histories. To shout from the rooftops about all of our adventures, our victories, our milestones, and every little moment in between. And what may be surprising is that, in the grand scheme of things, sometimes it’s the littlest moments that wind up becoming the most memorable. Because yes, that ice cream was life-changing, and who cares if it’s “basic,” beach sunsets will always be a highlight of seaside vacations.

How do we know this? Because people all over the world continue to share these little moments in equal, if not larger, quantities than the major milestone moments like marriage celebrations, family reunions, births, etc. Why? Because it’s these smaller moments that fill in the holes between our major events. They provide the color, the personality, and the unique vividness to our life stories. How we bond with one another is all in the details. It’s not only the major plot points that matter—it’s the littlest moments that make a story special.

Which is why we here at VidMob are so excited about the upcoming launch of our mobile app. Because, like any good storyteller, we realize your videos are not meant to simply document, but to enliven, to excite, and to engage. That’s why we match you with talented freelance video editors of your choice (from all around the globe!) to transform your video into wow-worthy, share-worthy, captivating histories.

So how will you share your story? Visit VidMob today to learn more and get ready for our launch!