SEO: Why It’s Just as Important for Video

Brands, publishers, and agencies are churning out an insane amount of content every. single. day. Just how much? Enough that today’s adult consumes an average of 10 hours and 39 minutes of content daily (bump that number up to 17.8 hours if we’re talking millennials).

So how do you get your target audience to use some of their almost-11 hours worth of daily content consumption on the pieces your brand shares online?

SEO.

And if you’re creating video, you’re already ahead of the game.

Watch or read below to see just how effective video can be in your SEO and content marketing strategy:

First things first, SEO is just as important for your written content as it is for your videos. With YouTube second only to Google in largest daily search activity, preparing your video content for proper SEO is a flat out essential.

So here’s a quick de-brief on a few must-haves for improving the searchability of your video content:

Keywords

Before you draft anything, know what your keywords are. While it’s still a bad idea to craft keyword-heavy titles, tags, and descriptions, you’ll want to make sure you include keywords where they count. Like in your…

Title

Be sure to use your the keyword that best clues potential viewers into your topic. Be as specific as possible so as not to draw the attention of those not in your target audience (and who will likely be disappointed your content doesn’t hold the answers they’re after). For example: If you’re a men’s lifestyle magazine, you’d be better off to title your video “Top Winter Fashion Trends for Men,” instead of “Winter Trends”—which could refer to a whole bunch of different topics!

Tags

Here is where you’ll want to showcase a handful of keywords that can extend the reach of your piece. Whereas your title is super-specific to the content itself, the tags can help you cast a wider, smarter net. To use the men’s lifestyle example, you might also want to include a few terms more specific to your exact audience(s), like: “hipster,” “young professional,” “eco-friendly,” or other popular keywords that distinguish which trends your previewing.

Description

The key to a good description is to be utterly and completely straightforward. Again, avoid keyword-bombing here. The point is to use smart, helpful language to tell your viewer what they can expect from watching the video—but do so in a way that doesn’t give them the full picture so they’re still enticed to watch.

Thumbnail

People choose with their eyes. Relying on the auto-generated thumbnails from video hosting sites like YouTube can seriously limit options to put your video’s best foot forward. Instead, thoughtfully prepare a compelling thumbnail to draw a potential viewer in—or, in the case of sites like Vimeo, choose a shot directly from the video preview.

So how does a properly SEO-formatted video help your content strategy?

1)   It doubles your search results.

Video accounts for 62% of all searches each year. Which means, if you don’t have a video component for your written content, you’re cutting your opportunity to get seen by more than half.

2)   It improves your SERP ranking.

Having video on your homepage boosts your likelihood of appearing on first-page results by 53x.

3)   Results in lower bounce rates.

If you embed your videos to your site, blog posts, etc. (and they’re super engaging), you’ll encourage viewers to stick around on your site for a lot longer than if they were to simply scan and scroll.

4)   Leads to more quality backlinks.

People are 4 times more likely to share video than any other content type. And the more quality backlinks and shares? The higher your content ranks in search.

5)   Perfect for social.

And to piggyback off of point #4, if you boost the visibility of your video by sharing it on social media (where video engagement outperforms any other form of content), you’ll raise those backlinks, views, and other important SEO factors even higher.

And while this is not a comprehensive list of all the things you can do to fully optimize your video SEO game, it’s undoubtedly a great place to start.

Got more video SEO or content marketing advice you’d like to share? Let us know in the comments below, drop us a line at support@vidmob.com, or on any of our social media channels: @VidMob on Facebook, Instagram, Twitter, and YouTube.

App Update: Group Collaborations Are More Powerful than Ever!

For those of you who’ve been looking forward to our updated collaboration feature since we hinted at it back in January, we’re happy to say that it’s finally here. Now—thanks to a few tweaks and some long nights from our tech team—creating, managing, and participating in group collaborations is easier and more powerful than ever before.

This video was edited by VidMob editor Billy Higgins. Hire Billy here.

A Look at the New Group Collaboration Features

Collaboration—no matter what the project—can be a messy and complicated endeavor when not executed properly. Such is the nature when working with multiple participants! Therefore, management is key in creating any successful group collaboration…VidMob projects included.

So we set out to create collaboration features that made managing collaborators roles, input, and interaction as simple and straightforward as possible. Which will make leveraging the power of group storytelling and experience that much more effective for our users.

How did we do that? By implementing a role assignment feature that allows the project owner to dole out different levels of interaction with the project details, editor communication, project drafts, and payment.

Collaboration Roles

The roles are broken down into five types of collaborators, each with their own unique set of abilities and actions within the project:

Project Owner: initiates collaboration by inviting others to join his or her project. A project owner maintains complete control and direction over the project, just as they would in a non-collaborative project.

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Co-Owner: assigned by the Project Owner, Co-Owners have all the same capabilities as a Project Owner with the exception that they cannot view or hire available editors.

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Full Collaborator: like Owners and Co-Owners, Full Collaborators can access the collaboration Group Chat, add notes to media, and add/delete additional media, view all drafts, and share/download final project. However, they are exempt from the Editor Chat.

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Limited Collaborator: the default role given to all collaborators when invited to join the project by the Project Owner. Limited Collaborators can chat, add media, and view the final project. They cannot, however, view drafts, add media notes, or participate in the Editor Chat.

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Media-Only Collaborator: ideal for collaborators that you only need media from or for projects you’d prefer to maintain total control over. Media-Only Collaborators cannot view drafts, add notes to media, delete media, or view/share/download final projects. Assigning collaborators to this role is ideal for larger crowd-sourced projects, say for big brands or organizations, or for wedding projects, where you’d prefer the final draft to be a surprise for all your guests who collaborated.

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Chat Messaging

Communication is another key factor for successful collaboration. So we knew designing strategic avenues for communication between both collaborators and the editor were going to be crucial (and help make our users’ lives a whole lot easier!)

The Group Chat: was designed to make messaging between the Project Owner and their collaborators less complicated. Now, if a Project Owner wants to test the group’s pulse on a recent draft, project notes, or overall project vision, they’ll never have to leave the app to do so. And if a Project Owner would prefer to do away with the Group Chat, it can be easily disabled.

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The Editor Chat: is for the Owner and Co-Owner only. For this reason, we recommend limiting the amount of Co-Owners you assign to any given project, as too many cooks around the pot could cause unwanted confusion for your editor and unnecessary delay in draft delivery.

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Split Pay

We knew this feature would be especially important for those users that invite lots of contributors. Because, in any group project, if the responsibility and contribution is equally shared so too should the cost be equally shared.

Similar to how Uber allows its users to split a payment amongst those sharing a car, so too can our users split the payment of their joint project amongst those collaborating. And doing so is quite simple:

How to Use Split Pay

1.   Assign your collaborators to their appropriate roles before initiating split payment. This will ensure that you can decide as a group on your budget for the project.

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2.   In group chat, decide amongst your collaborators how much you would like to spend on the project (either per person or total cost of project).

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3.   In the role assignment screen, select the collaborators you’d like to invite for split payment.

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4.   Send the invite and wait for your collaborators to accept. Sometimes, sending a friendly “nudge” reminder may be necessary.

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5.   Upon acceptance of an editor, the total cost of the project will then be evenly split amongst all who have accepted the project owner’s split payment invitation.

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Use Collaboration to “Wow!” with Your Next Project

Now that you’re all caught up on our collaboration updates, it’s time to test out these new features for yourself!

If you’re looking for a little collaboration inspiration, we’ve got a few ideas and examples below:

Weddings/Honeymoons: No videographer necessary when you can use VidMob with all your guests! Watch a “familymoon” example here.
Sporting Events: Watch this video the Sacramento Kings posted to their Facebook Page using crowd-sourced content here.
Family Holidays: Preserve your holiday traditions and memories in video. Like Team VidMob did this past Thanksgiving here.
Travel: Remember your vacations from everyone’s perspective, like this family did here.

And for an inside look at where in the app you can locate these new features, watch our Collaboration Feature Walkthrough below.


This video was edited by VidMob Editor Ethan Donnelly. Hire Ethan here.

We hope that you are as excited about these app updates as we were in creating them for you! Let us know in the comments below how you’ll be using these new features to improve your group collaborations. And for more updates and project inspiration, be sure to subscribe to our YouTube channel and follow us on Facebook, Twitter, and Instagram.

Tips from the Editor: Shooting Great Footage

As we prep for launch, we thought we’d help you get ready too with a few videography tips for shooting top quality footage. So want to know the greatest way to make the most of your VidMob experience? Start by giving your editors the best possible video content! Below are the top tips straight from our editors on how to capture professional video with your smartphone.

If you’re shooting for Snapchat or other vertically-favored social feeds, stay vertical. Shooting horizontally will force your audience to flip their phones in order to view your content in full (read: annoying!). But if you’re looking forward to showing off your videos on devices other than your phone—like on YouTube or on a TV or computer screen—vertical won’t look nearly as polished.

No Zoom!

Zooming significantly decreases the quality of the video’s image. Just like when you zoom while taking a photo, the image gets grainy and looks far less sharp than if you had just cropped the photo post-shot. Same with video. So if you’re hoping for a zoomed-in shot, simply mention it in your editor notes. That way your editor can maintain the quality of the content while still getting the shot you hoped for!

Stabilize

Unless you’re a Blair Witch Project super fan (unlikely!), stabilizing your smartphone will do wonders for your video quality. It will prevent image distortion which provides greater clarity and, of course, a better final product. So, if you’re not into the fancy, professional accessories available for stabilizing (although this one looks pretty awesome), then be sure to take advantage of flat surfaces when available. Or do your best to keep that hand steady.

Quiet

Okay, this is a lot easier said than done. We understand. But if you have the choice, shooting in areas that have little to no background noise will help improve the sound quality so those moments come in as crystal clear as possible. Other ways to help get better sound? Invest in an accessory microphone or to get as close as you can to the subject. The only exception to this would be when you actually want background noise—like the sound of a stadium erupting after a touchdown or to show off a really fun party.

Accessorize

Lenses, spotlights, drones, sliders, GoPros, etc. are all super bennies as far as our editors are concerned. So if you’re feeling fancy, look into some of these upgrades to take your average smartphone to a professional camera.

 

What other tips do you take advantage of to shoot the best possible video? We’d love to hear from you—share with us on Twitter or comment below!