Editor Update: What’s New in 2017!

Hello, editors!

We have several big additions to our Edit Suite so far in 2017, and we want to take a moment to explain each of them:

Folder Support for File Management

We now support folders in a project’s source media. This will simplify how media is organized and transferred while maintaining the original file structure. You can then batch all of the media together into one zip file to quickly get started on your project.

Pro Tip: If you choose to put everything together in one zip file, we highly recommend using a download manager like Chrono Download Manager for Chrome or XDM. If your internet connection gets interrupted, you will be able to easily resume the download from where you left off. If you have any troubles, please feel free to reach out to support@vidmob.com.

Hours Per Draft

Now, when you upload a draft, you’ll be prompted to input the number of hours you spent working on that draft. This will not replace the end-of-project survey, but ensures that we have more accurate information on the work that goes into different post-production services.

Final Assets

On the Completed page, you’ll find the Final Assets button. Clicking this will prompt you to add any project files (ex. .prproj, .aep, etc…) and any additional source media found from the Source Media tab. If a client prematurely closes out a project only to realize they need changes when you’re unavailable, having these final assets allow for the client to easily make any changes.

Improved Source Media Bundling

You will now have a status indicator letting you know how far along you are in the process of bundling your source media. You can also see which zip each individual file is in and the ability to bundle any new files that have been added to the project. If you receive any errors, please reach out to us at support@vidmob.com.

Non-Video Drafts

You can now upload non-videos, such as .gifs and music files, as project drafts. If you have a few pieces of music you want the client to sample or a first pass at a particular graphic, you can now upload the music or image files directly to your client’s project for review. These will not count toward the draft limit on a project and are a great way to ensure that you’re on the right path.

If you have any questions about how to use these new features, please reach out to us at support@vidmob.com.

Keep cutting, editors!


3 Reasons to Publish Your Video from VidMob

Finished your VidMob video? Ready to share it with the world? Here’s are a few tips to making the most of our publishing features:

1) Don’t Limit Yourself to One Platform!

To-date, users can publish their completed videos directly to their Snapchat, YouTube, and Facebook Page or Ad accounts. We will be adding other platforms to this list in the near future. Have one you’d like us to prioritize? Drop us a reminder at support@vidmob.com.

2) Eliminate Unnecessary Downloading and Re-Uploading

By publishing directly through VidMob, you can eliminate the needless step of downloading from our platform only to re-upload to the publishing platform.

Instead, simply hit the share button in VidMob to get direct access to your top-performing channels. Not ready to publish right away? You can also save your video to your publishing platform for future access.

3) Track Your Stats & Optimize Performance

VidMob collects the performance data for all videos published via our platform—no matter where they live. Quickly monitor how each video resonates with your audience and easily refresh tired creative by sending it back into the VidMob marketplace for a new take.

Have questions or want more advice for publishing your videos through VidMob? Write to us at support@vidmob.com.

Live Large: VidMob App Now Optimized for iPad

Just like a round peg wasn’t meant for a square hole, an iPhone experience wasn’t exactly designed to translate to an iPad. And even though you can find some success by forcing one into the other, the inevitable is always unavoidable: namely, you’re going to get stuck.

Lucky for you, dear iPad users, we remedied that. Built from the ground up, we redesigned our iPad experience to include an easily accessible menu view and navigation, a draft review screen that takes advantage of all that fantastic real estate, and an overall experience that, well, fits.

To get a sneak peek into our redesign of the VidMob app for iPad, check out the video below.

Better yet? Experience it yourself by downloading it here from the App Store today.


How 4 Lighting Styles Affect the Mood of Your Video

If you thought lighting for your video was just an “on/off” switch to make your subject or scene visible to the viewer, think again!

Lighting, when used strategically, can be an effective storytelling tact to help you enhance the mood of your message. Below, Maxwell returns for his advice on four prime ways you can use lighting to help better communicate your story.

1.   Natural/Available Light

Natural or available light is when you use the lighting that the set provides. In other words, if it’s a sunny day and you’re out shooting in the park, your shot will appear sunny, bright, and unfiltered. Similarly, if you’re shooting in windowless room, the available light will likely be dim and perhaps shadowy.

The Effect?

Natural or available light lends more authenticity to the actual scene you’re capturing because it isn’t doctored-up or filtered.

2.   Flat Light

Unlike natural or available light, flat lighting a room requires additional lighting equipment to create a uniform, well-lit glow. Think bright light, no shadows, and no contrast.

The Effect?

It eliminates any unwanted drama and provides an even, easily viewable subject and scene.

3.   Hard Light

Hard light is basically the opposite of flat light. There’s shadows, deep contrast, and darker light.

The Effect?

The shadows created by hard light help add an air of mystery or intensity, firing up the drama.

4.   Beauty Style Light

If you’re looking to highlight the natural good looks of your subject, beauty style lighting is what you’re after. Beauty style is created by using bright light that is then diffused to soften the overall look.

The Effect?

It eliminates any harsh or unflattering lighting to enhance your subject’s best features.

The best way to establish which lighting will work best for your video? Experiment. Take a few shots in different lighting and see how it changes the mood of the scene.

These are just a few ways you can use lighting to change the mood of your video. Got others you’d like to share? Let us know in the comments below! To keep the light on all things video, be sure to follow us on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Tips for the Script

The script is what drives your video’s arc and overall message. It’s what drives home the points that matter. Which is why it’s so important to create thoughtfully before you start shooting.

Use these tricks to craft smarter, more effective scripts that sound genuine, not forced, and will better engage your target audiences.

1.   Be Authentic

Remember what you’re writing for. What are your brand values and positioning?

Don’t try to be something you’re not. Today’s audiences will see right through it and quickly thumb past the content you worked so hard to get them to notice.

2.   Know Your Audience

Remember who you’re writing to. Who are they? How do they talk?

Use words that are familiar to their everyday vocabulary. Choose a style that helps your audience feel like they’re engaging with a peer, not a corporation.

3.   Avoid Jargon

Remember to use it sparingly. When is jargon absolutely necessary? Where can you replace it with simpler, easy-to-digest language? 

Talking too much like a tech or sales person will turn your audience off. Plain, conversational language is not only easier to understand but also comes across as more sincere and lacking ulterior motives.


Crafting a stronger, smarter script gives your VidMob editor the best-possible quality content to work with that is on-brand and in line with your communications strategy.