Cheers to a Great 2017!

This past year has given us so much to be grateful for. From opening new offices in Chicago and Los Angeles to ramping up relationships with our awesome partners, it has a been a milestone year for us as a company. And we couldn’t have gotten here without your enduring support!

Here’s a brief roundup of our most memorable stories as we reflect on 2017:

January-March (2017)

April-June (2017)

July-September (2017)

October-December (2017)

For more on this past year’s stories, check out VidMob in the press.

Editing Is the New Coding

One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably best be described as “an optimism fundamentalist.”  So, instead of focusing on the dystopian reality that the threat of nuclear holocaust was going to be a permanent cloud over society for the rest of my life, what struck me was the exciting realization that computers were going to play a far bigger role in people’s lives than simply making it easier for them to delete misspelled words in a document.

Even though I was still a decade away from thinking about things like careers and life-callings, I realized then that if I stayed close to technology I would have opportunities to do interesting things in my life.

Across my personal circle of influence, and across the nation writ large, millions of kids were being inspired and directed like me. It would pick up steam in the 90’s as the internet became mainstream, and, for the next 3 decades, the constant theme of advice was that anyone who was interested in technology should consider being an engineer. As communications moved onto computing platforms, the people capable of helping that advancement would never want for work.

In the 80’s, there were only a handful of software engineers in the US. But by 2002, that number had grown to 677,000. By 2013 there were over 1 million. And that figure is expected to continue growing at a rapid pace, with 22% annual growth expected over the next decade. The folks who predicted during my youth that engineers would have a rosy future pretty much nailed it. But labor markets will always evolve, and while many new jobs are being created, others are being eliminated. So my question is this: can we learn from the rise of computer technology and the associated growth in software engineering jobs in order to predict future areas of the economy poised for similarly explosive growth? I believe the answer is yes.

Today, the medium of communication is shifting once again.

For tens of thousands of years, our ancestors communicated verbally. Sure, there were markings and early writings, but the primary thrust of communication was the spoken word. This changed with the advent of print thanks to Gutenberg, and, for over 550 years, text and static imagery have dominated human communication.

It was a good run. But it’s coming to an end.

Everywhere you look, you see screens. Screens at the gas station pump. Screens at the dentist office. Screens in the back of taxi cabs. And, most importantly, screens in your pocket. Increasingly, if a company has something to say, they’re going to say it in video.

How significant is this shift? Well, think of it this way—at the beginning of 2015, there were 50 million companies using Facebook pages. By September of 2016, that number had climbed to over 60 million. That’s 60 million companies choosing to use a platform to communicate with their customers—a platform that is very publicly transitioning to a video network. And as communications, in general, migrate from static means (text and imagery) to moving imagery (video, AR, and VR), those 60 million companies won’t just need a small handful of video advertisements per year. This may have been the case a decade ago for the Fortune 500, but it doesn’t hold anymore. No, they each will need hundreds, if not thousands of videos per year. Remember, it’s not just advertising that’s changing. It is all communications.

But here’s the kicker as it relates to job creation in this field. We are simultaneously shifting from a world where scarcity ruled in video content to an era of abundance. It wasn’t long ago that distribution was choked, and where it was available, it came with costs. Channels were relatively finite. As a result, quality demands were forgiving. If you had distribution, you basically just needed to fill the pipe. Today, video exists in abundance. Distribution is effectively free and infinitely scalable.

Now, more than ever, quality matters when it comes to video communications.

If you’ve ever read a script created by an algorithm or watched editorial pieces made by any of the myriad algorithmic editing tools, you’ll realize that we’re still a very long way away from having emotive communications created by anything other than a human being. So, if the communications have to be good in order to be effective, and to do so means that they have to be made by people, just how many jobs are we talking about creating?

Between advertising, hiring, internal communications, and general social marketing, I’m going to assume that the average company will need 10 videos per year. Keep in mind that many companies will need literally thousands of pieces of video content—social advertising is quickly evolving into a model where companies should never create a single ad, but rather create many ads and test them all (more on this in another post soon). But if you assume 10 as a good blended average, that means 600 million pieces of video content will need to be created per year in the near future. If the average creative can make 5 pieces of quality video content per week, that means over 2.3 million editors will be needed to service this coming demand, just from the companies that are currently on Facebook. You can quibble with me over the exact numbers, but not the scope and scale of the coming video revolution.

As with coding, there will be a wide range of job types and compensation structures that come along with this era of scaled video production. But make no mistake about it, in an environment of abundant video, the folks who can create emotionally resonant moving communications will be in high demand, and they will be well-paid by any standards.

Does this mean that engineers won’t be needed in the future? Of course not. All of the key disciplines associated with creating and maintaining the technology that forms such an important part of our personal and professional lives will remain attractive careers for many.

 

But when you hear people complain that technology is taking away all of our jobs, know that this is no truer today than it was when the same fear was voiced during the Industrial Revolution, or in the early days of the computer age for that matter.

The need for people who can create quality video communications will grow dramatically in the next few decades. Guidance counselors of today can still push certain kids into considering engineering paths. But for countless others who thrive on creativity, who understand communication at its root level, and who have a knack for visual storytelling, a huge new window of opportunity is about to open up. And when we say we’re out to create a million jobs, you better believe we mean it.

3 Spooktacular Ads to Create & Run in Time for Halloween

With Halloween right around the corner, we came up with a few easy ads ideas that you can create and run in time for the 31st—even if you don’t have any video to start with.

Carving Pumpkin

What else says Halloween like a Jack-o-lantern? Get in the spirit and customize your brand’s own pumpkin to showcase a seasonal discount, a big announcement teaser, or to simply wish your followers well this all hallow’s eve.

How to execute: Animate the carving of a secret message or deal into the pumpkin or create a cinemagraph or GIF of candlelight flickering inside a logo-, discount-, message-carved pumpkin.

Spooky Trees

Go all Sleepy Hollow with your creative by decorating some eerie-looking trees with leaf-like animations. Hide special deals, discounts, messages, or products behind tree limbs lined with bats or ghosts. Encourage users to click or swipe up to reveal what’s underneath.

How to execute: Subtly animate the movement of a bat wing or the swoosh of a ghost to slip a sneak peek of what’s waiting to be uncovered.

Trick or Treat

Tempt viewers to click or swipe up for a trick or a treat. Lead those that engage to a landing page that randomizes results with an exciting discount, trick GIF, or early product release.

How to execute: Animate a bowl of candy with different pieces revealing potential tricks and treats they might see on the landing page.

Now that you have three at-the-ready ideas for Halloween, jump right in to start creating. All set for Halloween weekend? We look forward to seeing your creative in our social feeds!

Wrap Your Head around the Holidays

With Labor Day in the rearview mirror, it’s time to start plotting your holiday campaigns. We’ve put together a list of creative ideas to help you build an arsenal of amazing videos that will keep your brand top of mind all season long.

The singular “hero” ad is an obsolete concept because consumers are bombarded daily with ads and editorial content. Your hero ad may stand out, but it will be quickly forgotten. The way to stay relevant is to stay in the conversation with a steady flow of great video. VidMob is here to help.

Work with What You’ve Got

No need to reinvent the wheel. Gather together your top-performing ads and we’ll help bring them up to speed for the season.

[Did you know? Videos can be made from stills. A little motion can have great emotional impact.]

Deck the Ads with Boughs of Holly

Decorate your super-star ads—from product shots to popular UCG content—with blinking lights, bows, ribbons, or (as the song goes) boughs of holly.

Letters to Santa

Take your stills and freshen them up with festive, handwritten copy that writes in over your top-performing product shots. “Dear Santa, all I want for Christmas is…

Unwrap Ads

Tap into the element of surprise this season by “wrapping” a special message in a cinemagraph. Try crinkling holiday paper or a swaying red ribbon to tempt users to swipe up and “unwrap” the ad. Inside, they can receive anything from a special dancing image, holiday greeting, or a decorated discount.

[sidebar: If you’re down with the idea that you need a lot of video and want information about our Holiday Video Packages, drop us a line at info@vidmob.com]

Everything’s Better with an Ugly Sweater

Nothing says “the holidays” quite like an ugly sweater. With a touch of motion, you can slip on an ugly sweater overlay onto product shots, employee photos, or happy customer testimonials for a good laugh and lighthearted brand expression.

Animated Logo Wishes Happy Holidays

Everyone has a logo. And the ways you can dress it up for the holidays are endless. Even if you have no idea what you want to do, one of our creators can help you come up with a clever, festive concept for getting your brand in the holiday spirit—think donning a Santa hat, wrapping it in a gift box, hanging it on a tree, or writing it in lights.

Add a Jingle

For platforms where sound-on is a key part of the user experience, adding holiday music to your ads is a great way to give them an added kick of festive energy.

12 Days of Ads

By using a combination of any of the above ideas, you can create a 12-day campaign in the spirit of the “Twelve Days of Christmas.” The campaign can center around anything: promotional discounts, your top-selling products, client testimonials, inspirational messages, gift-giving/donations, contests, wish lists—you name it.

Bonus points for setting it to the theme of the original song.

Black Friday / Cyber Monday / Giving Tuesday

Put a different spin on any of our ideas by tailoring it to one (or all!) of these big-sell holidays. We’ll help you create fast cuts to stay top of mind during these prime opportunities.

Quick-Create from Stock, UGC, or Easy Internal Shoots:

Eager to create something 100% fresh? Here are a few more ideas for creating on-the-fly:

Inspirational Thank You Videos

Spend a day with your team, recording a quick note on what they’re grateful for this year. We’ll touch it up with plenty of time to carve the Thanksgiving turkey.

Employees too busy to get on camera? Come up with a list of what’s good in the world that your company can get behind—use stock video, photos, and a VidMob editor to send out something that will remind us all of what to be grateful for.

Day-parted Stories or Ads

Share the experience in play-by-play fashion of how you prepare for a festive meal, strategize holiday shopping, or a walkthrough favorite holiday traditions. Share piecemeal to keep audiences engaged throughout the day. Our favorite idea? A step-by-step of a perfect Thanksgiving day—from putting the Turkey in the oven in the AM to feasting in the PM to family flag football to round out the night.

Geofilters

Rare (and lucky!) are the folks who don’t have to travel for the holidays. For the rest of us, creating traveler-friendly holiday greetings and geo-targeted video ads is a surefire way to pleasantly surprise travelers (and distract from mind-numbing traffic). Offer weekly holiday greetings by incorporating copy and/or imagery from quintessential local landmarks.

Feeling inspired? Great! Start any of the above projects today to get holiday-ready ads in no time. We’re so excited to see what you come up with.

Drop us a line at info@vidmob.com to brainstorm ideas and request more info about our Holiday Packages.

VidMob Named Twitter #Promote Innovation Challenge Winner!

We’re excited to share the news that VidMob was selected as Twitter’s 2017 #Promote Innovation Challenge winner in the Video category!

Recently, Team VidMob and other #Promote finalists spent two days at @TwitterNYC to discuss the state of advertising on Twitter. The contest brought together nine finalists in three different categories, all with the aim of providing turnkey solutions for marketers to tap into Twitter’s global audience.

Here are a few photos and highlights of the event:

We had a great time meeting with and presenting to a variety of decision-makers within Twitter as well as our fellow Twitter partners.

twitter-promote-panel-judges-vidmob

We dove into the different ways Twitter and other partners are solving challenges for today’s digital advertisers.

vidmob-team-twitter-discussion

Our CEO, Alex Collmer, went to great heights (pun intended!) to stand beside contest winners, David Shadpour from Social Native in the Content + Creative category, and CyberAgent team in the Ad Tech category.

alex-collmer-vidmob-contest-winners-twitter-promote

Overall, our time spent participating in the #Promote contest was a fantastic experience for the team and we are so grateful to have been a part of it. We eagerly look forward to working with Twitter and are thrilled to help advertisers effectively engage with Twitter’s global audience.

VidMob Is a HubSpot Connect Certified Partner!

It should be no surprise that video has become a core focus of every marketer’s agenda. Our primary goal here at VidMob is to help marketers succeed in this video-first environment, and we do this by connecting them with a global network of expert editors, animators, and motion graphics designers that can help solve for all video needs.

One of our core beliefs is that if we make video creation easy and affordable, marketers will produce more of it. And as we embark on our mission to help marketers with video across the globe, aligning ourselves with the right partners becomes even more important.

This is why we are thrilled to announce that VidMob has become a HubSpot Connect Certified Partner.

HubSpot develops inbound marketing software that allows businesses to transform the way that they market online. With video traffic expected to account for 80% of all consumer Internet traffic by 2019, the need for powerful video creation tools is paramount. Our integration enables HubSpot customers to (1) work with their existing assets to produce video content, and (2) publish video assets they’ve created on VidMob to their HubSpot accounts. This flexibility gives HubSpot marketers an opportunity to launch and optimize their video marketing campaigns at remarkable scale.

We look forward to partnering with HubSpot and helping their customers succeed with video! Check it out here to learn more.

A New Way to “Create a Project” and Other New Feature Updates

As VidMob grows and evolves, so too does our platform. With every new hire, every new partnership, and every new innovation in video our menu of services continues to expand.

Today, we’re excited to make a few product announcements. If you’re pressed for time, here’s one line that sums it all up: we’ve made it faster and easier to create new video projects, add media files, and publish directly to social channels.

If you have 30 spare seconds, read on to earn bragging rights for knowing more than your colleagues do about VidMob.

Your New Project Create Flow

We’ve built a better way for you to jumpstart your projects by simplifying how it’s done.

Now, when you log into VidMob, tell us what kind of project you’d like to make and you’re off to the races. We’ve made it easier to get specific with your video creator on which social ad formats you need, how many you need, and how quickly you need them.


Pro tip: Create a lot, learn what works best, then invest media dollars on the winning creative. Choose the VidMob Intelligent Testing Package to let your video creator know you want multiple ad versions to test. S/he will proactively recommend creative versions based on channel expertise.

One more thing! You can now upload customized briefs instead of entering project details manually.

Log in to VidMob and give the new project create flow a test drive. We’d love to get your thoughts!
**Note: This new flow currently applies only to the Social or Digital Ad type. We’ll be launching updates to our other video offerings in the near future! Stay tuned.

Organize and Delete Multiple Files at Once

By popular demand, we’ve made it a cinch to organize and reorganize your project media. Select multiple files at once in order to relocate to other folders or mass delete in one fell swoop. Simple as that.

The Project Share Page Gets a New Look & More Apps

When you click on the “Share” button after finalizing a draft, you’ll now see a heartier list of social accounts and storage platforms to select from. Depending on which platform(s) you choose to share to, you can either save and store your new video for later, push live to your favorite video hosting site, or even publish directly to your social ad accounts to instantly kickstart campaigns.

Thanks for taking the time to check out what’s new here at VidMob. Have a great idea to make VidMob next-level? Don’t hold back—we’re all ears!

PS: A whopping round of applause to our dev team for pushing these updates in near-record time. How lucky we are! Want to join this insanely talented group of tech superstars? We’re hiring.