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Creating customer relationships through data

Chris Marino, Bloomberg Media

Chris Marino Video

Marketing Challenges

  • Bloomberg Media’s Global Head of Performance Marketing & Media Chris Marino discusses the importance of using data to scale relationship-building with consumers.
  • Add the value of creative to the bottom line: Learn how Bloomberg Media uses technology to build creative diversity that drives performance.
  • The importance of leveraging data in marketing: Hear from Chris how to apply data and insights to drive KPIs that matter.

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“The goal of the data that we use is to really understand our audience… if you can help a consumer fall in love with your brand through the use of data, that’s going to help create a lifetime relationship.”

Chris Marino, Bloomberg Media

Thats going to help create a lifetime relationship

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