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Uniting internal teams through data & insights

Ander Lopez Ochoa, Johnson & Johnson

Ander Lopez Ochoa Video

Marketing Challenges

  • Johnson & Johnson’s EMEA Head of Media, Content & eCommerce Marketing Ander Lopez Ochoa explains how he harnesses the power of data and technology to make ad creative better.
  • Stop guessing what’s working and drive results with data-backed insights: Learn how Johnson & Johnson is utilizing data to get consensus and make decision making clearer to deliver greater performance.
  • Bring internal teams together through data: Ander shares how Johnson & Johnson scaled creative production and asset optimization across a global organization.

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“For years, marketing has been all about, ‘I think,’ and the reality is now that we have the power to change this by saying, ‘I know.'”

Ander Lopez Ochoa, Johnson & Johnson

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