Challenge

A leading hybrid cloud data services and cloud management company that specializes in helping customers get the most of out their data wanted to increase brand awareness for a cloud storage solution service on LinkedIn and gain a new audience to utilize in their remarketing strategy.

Solution

The brand used VidMob to create engaging ads that simplified the complex product into a short, simple-to-digest video for the LinkedIn audience.

VidMob leveraged its network of expert creators to create a 45 second LinkedIn video to highlight the main uses and benefits of the product for a targeted audience across specific professions, large companies, and select industries.

In addition, to test how different creative elements impact performance, VidMob also created a shorter 25 second video and a 1:1 format to test both length and placement on overall performance.

Expert Creative Production

Leveraging best practices for performance marketing, VidMob created 7 strategic assets to drive results:

VidMob’s Creative Improved Performance Across The Brand’s KPIs:

50% ▼ 

Reduction in cost

30% ▲ 

Increase in VTR above
US Benchmark

Want more insights and tips for LinkedIn?

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