Game-Changing App Install Rates for Autumn Games

Finally, there’s a way to do more with less. Understand from this guide how to deliver more creative assets in less time with  fewer resources. Don’t think it’s possible? Follow along and we promise, you’ll never look back. 

Autumn Games wanted to understand what types of content would resonate best with gaming audiences on TikTok to increase downloads of the Skullgirls app. Partnering with VidMob, they leveraged insights from the creative data of initial campaigns and worked with the right creative professionals to build more than 400 ads and creative elements. The result was a 57% surge in application downloads of the Skullgirls game via TikTok ads. Autumn Games was able to accelerate innovation and do more, faster despite having only a 3-person marketing team.

What’s Inside: 

  • Learn how to define a platform-specific strategy
  • A step by step guide on how VidMob and Autumn Games worked together to build campaigns and a supporting library of creative elements
  • The value of testing, analyzing, and refining campaigns using creative performance data