Colorado partnered with VidMob to create social-optimized teaser videos to drive click-through that would lead viewers to the brand’s site to watch the full video. VidMob’s Creative Intelligence data identified four key insights about Colorado’s creative assets:
- Subtle branding garnered the best viewer response—featuring Colorado’s bear logo in initial frames increased view-through rates.
- Emphasizing the Brazilian origin of the beer and ingredients drove retention.
- Live action and dramatic movements in videos outperformed static creatives.
- Click-through rates increased by 424% in Instagram in-feed videos vs. Instagram stories.
In under 24 hours, VidMob transformed one Instagram in-feed video and two Youtube videos into final assets. The entire project was turned around in under five days.