Challenge

A global leading dental hygiene brand wanted to improve their Trueview Rates on YouTube.

Solution

Using VidMob’s Creative Intelligence, the client discovered which creative attributes impacted the Trueview Rate KPI.

VidMob created optimized versions of videos for each audience using historic data to inform creative decisions.

Creative Insights + Actions

Creative Intelligence uncovered three Creative Insights that were driving historical performance.

The client immediately tapped into VidMob’s expert creative network to implement these insights into 7 different creative assets for YouTube in 10 days.