Fortune 50 Beauty Brand Doubles View-through Rate for Product Launch Videos
VidMob’s Creative Intelligence tool applied AI to analyze each video, frame-by-frame, with asset performance and uncovered the following mid-campaign insights:
- Higher color contrast is correlated with increased viewer retention.
- Slower text speed and larger text size correlated with higher viewer engagement.
- Actionable text in the end frame led to a higher click-through rate.
- Having a model hold up the product generated higher view-through and click-through rates.
- Combining product, model, and text in the first frame helps drive awareness of the new product.
VidMob optimized the original videos and rotated them into the live campaign. The entire project was turned around in under a week.
“I am blown away by the detailed insights and the action we’re taking from the data. So thank you!”
— Brand’s Digital Marketing Manager