Report
Each direction makes a difference. Even in our everyday lives, we know this to be true.Too much or too little eye contact can make the hair stand up on the back of your neck. But just enough eye contact at just the right time can put you at ease and add to a sense of trust.So it’s no wonder that eye gaze in advertising — the direction of the model’s gaze in ad creative — could influence how consumers react to ads, too.
In Focus On: Eye Gaze, we took our analysis of over two trillion global impressions and turned them into insights that you can keep in your back pocket for your own marketing.In the full report, you’ll learn how:
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