A Look Inside
In Focus On: Eye Gaze, we took our analysis of over two trillion global impressions and turned them into insights that you can keep in your back pocket for your own marketing.In the full report, you’ll learn how:
- Eye gaze influences creative performance
- Campaign objectives change how eye gaze is viewed
- Eye gaze can positively influence ROI
- Perception of eye gaze changes across YouTube, Snapchat, Facebook, Pinterest, and Instagra