How Marriott Uses Creative Data to Create Thumb-Stopping ContentHow Marriott Uses Creative Data to Create Thumb-Stopping Content

The Intelligent Creative Spotlight series highlights innovators in marketing using creative data to drive performance within their companies and industries. In this video, Ander Lopez Ochoa, EMEA Head of Media, Content & eCommerce Marketing, talks harnessing the power of data and technology to make ad creative better and drive results. See how he scaled creative production and asset optimization across Johnson & Johnson and ultimately brought internal teams together to deliver greater performance by utilizing data to drive results forward.