Adweek Challenger Brands 2022
The Future of Marketing Decisions: How Creative Data is Changing the Industry
It’s no secret that the marketing industry is rapidly evolving, and marketers are now geared up with new tools and technologies that can help drive efficiency and business results. With so many different platforms, ad units, and creative elements constantly arising, how can you ensure your marketing strategy is also evolving with the industry?
Hear from Andrea Ward, CMO at VidMob, and Will Post, Head of Business Development for VidMob at the fourth annual Adweek Challenger Brands 2022 as they discuss how informing creative with data is the future of marketing, and the key components that will affect marketing decisions over the coming years, including new workflow and collaboration tools, improved cross platform reporting, and more.