Drawing Colorful Conclusions

Find Out What Colors Work Best for Your Category

Essential to brand identity, color is one of the most important features of an ad and can tell you a great deal of how your audience engages.  Over the course of a year, we reviewed and measured over 5 million video ads across Facebook and Instagram to better understand how color is connected to campaign performance.  The findings show that subtle differences in color can make a big difference.

What’s inside

Color can communicate significant messages—both bold and subtle—depending on how you express certain elements. Read the report for full findings.

  • How color vibrance impacts campaign
  • What color temperatures spikes engagement
  • The nuances of color contrast in text and graphics

Learn how color contributes to your campaign performance with the power of Creative Analytics.