Find Out What Colors Work Best for Your Category
Essential to brand identity, color is one of the most important features of an ad and can tell you a great deal of how your audience engages. Over the course of a year, we reviewed and measured over 5 million video ads across Facebook and Instagram to better understand how color is connected to campaign performance. The findings show that subtle differences in color can make a big difference.
Color can communicate significant messages—both bold and subtle—depending on how you express certain elements. Read the report for full findings.
- How color vibrance impacts campaign
- What color temperatures spikes engagement
- The nuances of color contrast in text and graphics
Learn how color contributes to your campaign performance with the power of Creative Analytics.