Marketing and brand teams are both passionate about building great campaigns. How they get there and what that looks like can sometimes be less in lockstep. So how do we avoid this tension and come together to produce work both parties are proud of? It starts with acknowledging the demand for more content– that oh by the way, adheres to all brand guidelines but is still varied enough so it’s tailored to each platform. Then and only then can both teams hold hands toward a plan. And that leads us to creative automation. In other words, assets at scale.
- Working through challenges together
- Collaborating better together
- Using the proper tools to get there