Marketing today is hard. Brands know that creative is the “make or break” of a marketing campaign but it is the only campaign variable that isn’t measured and optimized. So much time and money is spent monitoring and optimizing budget, placement and target, but what about creative?
Lisa Manowitz, Head of VidMob Sales, dives into how to transform your creative approach.
Walk away from this session with:
- actionable ideas on how to make measurably better creative, quickly and economically, for every media channel.
- tips for how to approach creative for radically higher ROI
- case study examples of Creative Intelligence in use