WTF is Creative Effectiveness? A 101 Guide for How and Why to Score Ad Creative

How and Why to Score Your Ad Creative

Does your creative need a hand staying in check? Although there have always been guidelines for creating and presenting brand assets, there is a more modern way to efficiently ensure your team’s efforts fit the brand bill by staying true to advertising platform best practices, as well as your own brand’s repertoire. Check out our new Guide “WTF is Creative Effectiveness” for a breakdown of how brands are utilizing this cutting edge approach to improve their creative effectiveness and tighten up their organizational strategy. You’ll learn:

  • Glossary of creative scoring terms
  • Why score your creative?
  • How creative scoring works
  • The benefits of creative scoring
  • The palpable difference when you score creative

Get the lowdown on how Creative Scoring can change your brand’s game.

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