Marketers Can’t Afford to Avoid AI

By : Victoria Dubinski


In today’s rapidly evolving digital landscape, marketers can’t afford to ignore the transformative power of AI. By embracing AI-driven tools and platforms, marketers gain a competitive edge, enabling them to tap into vast amounts of data, extract valuable insights, and create personalized and efficient marketing campaigns. The brands that fail to adopt AI tools and solutions will find themselves paying substantially more for media and achieving significantly reduced results. 


VidMob’s recent webinar, How to Use AI to Your Marketing Advantage, featuring Scott Hannan, SVP Corporate Development & Partnerships, and Jerry Bell, Senior Director, Product Marketing, explores how AI is revolutionizing marketing and opening up a world of opportunities for marketers.


AI has become a game-changer for marketers due to increased digital connectivity, massive data sets, and enhanced computing power. The commoditization of AI tools and platforms is well underway, making it crucial for marketers to embrace this technology and stay ahead of the curve. One of the challenges that marketers often face is the disconnect between creative and media teams. While A/B testing has provided valuable insights into ad performance, understanding the “why” behind the success or failure of campaigns has remained elusive. AI can bridge this gap by optimizing media placements and tailoring creative assets to different formats and channels. By unraveling the underlying factors that drive creative effectiveness, AI helps marketers make informed decisions that lead to better campaign outcomes.


With AI and machine learning algorithms, marketers can analyze creative content elements, correlate them with performance data, and gain deeper insights into what resonates with their audience. This wealth of data provides valuable insights that drive creative decisions and ultimately improve campaign performance. To maximize the benefits of AI, marketers should actively engage with and train AI algorithms. By providing feedback and reinforcing the learning process, marketers can help AI systems understand the nuances that drive performance for their specific brand. This continuous feedback loop allows for ongoing improvement and empowers marketers to optimize their campaigns based on real-time insights.


While leveraging AI tools and platforms is essential, maintaining brand identity and values is equally important for enterprise marketers. Each brand requires unique solutions, and marketers should strike a balance between utilizing AI capabilities and preserving their creative control. By infusing AI into the creative process, marketers can unlock growth opportunities while staying true to their brand’s messaging and identity.


At VidMob, we’ve been using AI / ML technology in our products for over 5 years to help marketers understand the elements in their creative and empower them to turn those insights into more effective campaigns. Our goal is to use these advances in technology to fuel creative effectiveness. We enable marketers to leverage AI & ML creative data models and what we’ve found is that regardless of where they are on the creative journey, there is an opportunity to leverage AI & ML technology for significant KPI improvements. Whether they are working to adopt the best practices from the channels they are running on, looking to capitalize on trends specific to their industry and brand, to ultimately building creative specifically based on audience insights, these tools can help transform a marketing team’s impact. 


In an AI-driven future, marketers who embrace AI technology will gain a competitive advantage. With AI as a partner, marketers can navigate the complex marketing landscape, unlock growth opportunities, and stay ahead of the competition. Scott and Jerry provide further insights into the power of AI in bridging the gap between what worked and why, offering a valuable resource for marketers seeking to leverage AI to its full potential. Watch the webinar on-demand here.