Win Over the C-Suite with Irresistible Numbers

By : Kate Bryan


In times like these, numbers remain a key question for every decision we make. How much does something cost? What was the return on X? How much engagement did we see from Y? And so on and so forth. 

The good news is numbers don’t have to be scary. Or disjointed from your everyday process–especially if you’re a creative and/or marketer. And sure that might sound odd at first but in reality, numbers might help you a lot more than you may realize. Earn the trust of your C-Suite with numbers that help illuminate the story you’re trying to tell. 

The truth is, we can no longer solely rely on our intuition for creative decision making. Now with creative data at our fingertips, it’s finally possible to quantify how we produce quality. By harnessing the power of AI and machine learning, we’re able to measure the performance of every creative decision and refine as needed. Rich, granular insights to help drive better performance? Yes please. 

Read the eBook for a step-by-step data implementation guide:

  • Looking at the big picture
  • Estimating cost savings
  • Approximating licensing and maintenance spend
  • Measuring creative just makes sense

For more on our Creative Drives Business series, visit our Resource Library