Creative Effectiveness integrates three measures for optimal campaign performance.
- Social media platforms. Hit the right creative formats across every advertising channel. Aspect ratios, design elements, video duration, and more.
- Brand guidelines. Make sure your logo, brand colors, and styles are being used correctly in every creative, across all platforms and regions.
- Target audience. Know the product features and pain points your audience cares about most — and ensure your creative is speaking directly to each one.
When all your creatives check the platform, brand, and audience boxes, that’s Creative Effectiveness.